Category: Branding

Branding A Corporate Farming Operation

I enjoy working with companies that have been around for many years and helping them rebrand. Rebranding a business that has been around successfully for more than 50 years can be extremely challenging. When Lohrenz Farms approached me to help...

/ September 3, 2013
Pandering To Design Clients

Pandering To Design Clients

Pandering is defined as to “Gratify or indulge (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.)“. As a design professional, pandering to clients is actually a disservice to them. Sometimes you may...

/ July 25, 2013
bad publicity branding

There is no such thing as bad publicity

“There is no such thing as bad publicity,” as the old adage says. While too much (or the wrong kind of) bad publicity can do irreparable damage to your brand, you can still squeeze some good out it. We all...

/ March 14, 2013

Monitoring Your Online Image

Experts regularly talk about the importance of online marketing to get your logo design and brand out there. However, they fail to mention that there are dangers and pitfalls to this as well. While you are doing everything you can...

/ December 28, 2010

Home Security Company Logo

American District Telegraph or ADT was formed in 1874 by bringing together 57 telegraph delivery companies. By 1910 ADT had become a part of Western Union and then AT&T had entered the home security solutions erena and developed security systems.

/ August 27, 2009

Branding is for the Brave

Being different is quite frightening. You don’t know if other people will like you or hate you. No wonder, many prefer to be average Joe or Jane. The same is true for branding. Though every business owner’s dream is to...

/ February 13, 2009

Who Should Write for Your Business Blog?

One of the problems with running a business online is the pressing need for fresh articles on your company website – else risk stagnation of search engine results. Writing was hardly a requirement of most business owners, even in the...

/ August 18, 2007