So, the big question is what’s happening with brands? Why do some brands struggle while others make it big?
I talk to a lot of entrepreneurs, business owners within my branding agency and also through the investment part of the business. We sort of invest in early stage investments in startups. And the other day I was talking to an entrepreneur, a business owner, on a strategy call and we were trying to figure out how to take his brand to the next level. The brand around two and a half years old, and sort of stagnated. The brand picked up momentum initially quite well, and then hit a plateau, and now it’s probably even on the decline. And so the client was worried and was like, “What is going on?”
So, the first question I asked him was, “What are you doing with your brand? What kind of nurturing are you doing?” Because a brand is a living thing. No, literally, it is a living thing. And to sort of treat it as a static thing which is on the page, or is just on a website, or maybe even a logo on the wall, that I think is where the problem is.
So, I came up with an idea of hacking brands to take them to the next level, because I believe very strongly that the traditional way of building brands is dead, almost dead. It’s on the way to dying. And brands have to sort of adapt and evolve and learn. Entrepreneurs have to do that. And the next generation of brands, including the ones that are now, of course, but moving onto the next generation, they need to do things differently. You cannot simply have a brand, leave it there, and expect it to succeed. People are just focusing on sales. Yes, you have to focus on sales and marketing, but it has to be done from a brand perspective.
And therefore I’m starting this podcast, called The Brand Hacking Academy, where I’m going to be talking about how to have a brand. How to take your brand to the next level. How to dissect a brand to make sure that you’re hitting all the pillars, you’re hitting all the 10X. You’re positioning the brand properly, you’re telling the right brand story, with the right sales funnels. You’re marketing the brand properly. And try and demystify and debunk some of the older marketing concepts, and try and marry them with the new concepts, cutting edge concepts. Concepts that are going to make sense as we move into a purely social media based marketing ecosystem.
So, this is the first episode, this is just an introduction. And the way I plan to do it, it’s going to be very informal. Like right now I am driving on the way back from school. I dropped my daughter off at school. So, I’m going to be doing these episodes on the move. In fact, even if I have time to sit down at the desk in the office or at home, I will not do these episodes sitting down. Well, in the office. I want to do these episodes while I’m outside the office, outside the home. Maybe, I don’t know. We’ll see, we’ll see how it goes. It’s going to be a very fluid, very dynamic kind of podcast. So, if you’re either starting a business, but more importantly if you already have a business and you feel that your business could be doing better, then this is the podcast.
Eventually what I’m going to do in the next month or so is launch a 30 day challenge where I’m going to take a group of companies, businesses, entrepreneurs and help them hack their brands to double, tripe, or even 10X their revenues. Well, not 10X within 30 days, but set the stage so that in the next year they would double, triple, or even 10X their sales and revenue.
So, that’s my ultimate goal. I’m already laying the foundations for that, and I’m going to be ready in a month or so. I’m actually traveling to Italy for a vacation in the coming few weeks, and I plan to actually put the final touches to this 30 day challenge there in Italy. And then when I’m back, I’m going to be launching it. So, stay tuned and let me know what you think. Hit me up on Twitter, my handle is @Bonigala. Or on Facebook, it’s Mash Bonigala. And let me know what you think of this, and if you have any questions at all I’ll try to answer them on this podcast. All right, guys, have a great day and like always, go forth and prosper in your business.
