Building your company identity starts with establishing competitive advantage or defining your core strengths in comparison with your competitors. However, we have this wrong notion of doing many things all at the same time. The tendency is we lose our focus and waste our limited resources.
Good thing Duct Tape Marketing has emphasized the value of focus and how doing one thing better than competition is enough to gain significant edge.
What one thing can you claim to do better than your competition, better than anyone else in the world? You’ve probably got to shed trying to be all things and strip your business down to doing just one thing better than anyone else.
However, entrepreneurs are warned on the dangers of competing solely on the basis of price for our chance of winning this fight against big companies is close to zero. Instead, we must divert our efforts in the marketing, specifically on customer service.
It’s time you do some field work by reviewing how well you handle your customers and answering the following questions objectively:
- Can I customize experience based on customer’s needs and wants?
- Do I make my customers feel important?
- Do I exceed customer expectations?
Solicit feedback through surveys or conversations and do not rely on your assumptions.
Does Anger Help Make Better Business Decisions?
The word “anger” already has a negative connotation to many people. However, a new study is set to alter our perspective. Psychologists from University of California at Santa Barbara (see California Logo Design) conducted a study to test the effect of anger in business decisions. It found out that anger helped people focus on important matters and discard irrelevant information during decision-making.
Despite its reputation as an impetus to rash behavior, anger actually seems to help people make better choices—even aiding those who are usually very poor at thinking rationally. This could be because angry people base their decisions on the cues that “really matter” rather than things that can be called irrelevant or a distraction.
Still, we all need to harness this emotion to maximize its benefits. Controlled anger can be one of the very important business skills, particularly during negotiations and marketing. Dr. George Anderson of Notes From the World of Anger Management shares some details on anger management and the importance of controlling it.
Via Entrepreneur Daily
Crucial Business Skillsets
What are the skills necessary to being an entrepreneur and running a successful business? Do you have to have lots of ideas? Having a rich uncle or finding capital? Taking risks? Work obsessively? Have management skills. Maybe, to all of these, but not necessarily.
Mike Southon, writing in the Telegraph.co.uk, says that there are three main jobs in a business:
1. Sales.
2. Delivery.
3. Finance.
He goes on to explain that some entrepreneurs, known as “sole traders”, can manage all this on their own. Others fulfill one facet and get the lion’s share of credit, with other roles are filled mostly by behind the scenes people.
His article is the first in a series, and he says that if you can cover those three bases with two other people besides yourself…
then the world really is your oyster. You have the team potentially available to turn any idea into a great business; all you need is to find the right idea at the right time.
