I made a video recently talking about the importance of having a good internal search on your website. This is not to be confused with search engine optimization. A well implemented internal search will help your website vistors get the information they are looking for.
It is inevitable that some times what a web vistors is looking for may not be on your website. But if you put a little thought into how your internal search is implemented and what your “no results found” page says. The “no results found” page could be a great opportunity to ensure the vistor is not frustrated and continues with the conversion funnel.
Don’t Frustrate Your Website Visitors Video
For a full transcript of this video, please visit this link: Not Getting Right Results
Please ensure that if you have an ecommerce website, you do not just include your products in your internal search index but also your policy pages, informations pages, your blog and more. This will ensure that vistors find what they are looking for with out hassles and frustration.
