Tiffany & Co may be the most popular luxury jeweler among the ultra-wealthy shoppers, but it’s not the blue box brand that penta-millionaires of the world deem as the best brand in luxury jewelry. That honor belongs to Graff Diamonds.
Graff jewelry represents the best of the best, according to consumers who participated in the 2012 Luxury Brand Status Index (LBSI). For those who are well-versed in the world of luxury jewelry, this doesn’t come as a surprise. The House of Graff has long been known for its excellent craftsmanship, sublime beauty, elegance, and rarity. Every Graff jewel offers an understated beauty and design that brings out a stone’s natural radiance.
Graff creates stunning handcrafted pieces using diamonds polished to perfection. The house, which was founded by “King of Diamonds” Laurence Graff, is said to have worked with more important diamonds than any other jeweler in the world. The diamonds are rough sourced from mines around the world. A team of 300 trained master cutters then cuts and polishes the diamond at their cutting facility in Johannesburg, South Africa.
As occupant of the upper tier of jewelry retailing, Graff pieces command obscene prices. Cost of Graff stones range from $400,000 to several million dollars. Graff jewels are in the realm of the ultra affluent, attracting high profile names such as Oprah Winfrey, Elizabeth Taylor, Donald Trump, David Beckham, and the Sultan of Brunei.
Just 0.37 points away from being named the best jeweler in the world is Harry Winston. The brand is older than the House of Graff, and it has created some of the weightiest, most stunning, and certainly most expensive pieces in history, including a pair of drop diamond earrings worth $8.5 million and a 15-carat blue diamond necklace worth $20 million. The house also includes some of the most celebrated gemstones in history such as The Indore Pears, the Lesotho, the Jonkers, and the Louis XIV. Famous people who have purchased a Harry Winston include Stavros Niarchos (a Greek shipbuilder), 1920s socialite Mabel Boll, and King Farouk of Egypt.
Harry Winston jewels are associated with craftsmanship, innovation, exquisite design, and timeless elegance and quality. The house is also known as the first jeweler to loan diamond jewelries to Hollywood stars, such as Jennifer Jones and Eva Mendes, for the Academy Awards.
Then there’s the House of Buccellati, which is known for its intricately engraved and textural gold, silver, and diamond pieces. The gold piece may feature webbing, honeycomb, or lace, which is achieved using the house’s unique piercing techniques. Use of unusual gemstones such as emeralds, garnet, cabochons, and rubies create bold pieces. Color is what immediately sets the brand apart from many other high-end luxury jewelries. There’s one pair of Buccellati earrings that feature blue, violet, yellow, grey, and pink. In a Buccellati, it’s not unusual to find semiprecious stones as the star of a piece and diamonds as supporting cast. Jewelry pieces cost anywhere from several thousands to several millions of dollars.
Luxury jewelry represents timeless beauty. It can bestow the wearer style, majesty, and elegance. It makes one feel extraordinary and special. As Graff would say of his jewelry, it “gives you a glimpse of eternity”. The perfect luxury jewelry elevates your sensory experience. It can stimulate your mind and move you emotionally. For some, they start to understand what beauty really means.
Price hardly matters for those who understand the intrinsic value offered by a beautiful necklace, watch, ring, or bracelet. They understand the level of artistry, skill, and eye for detail needed to create a dazzling piece of jewel, and the combination of these abilities are hard to find in this world.
Luxury jewels an investment so you should take the time to choose the item to purchase. The best luxury jewelry offers a timeless design. You can wear it ten years later and it will still look trendy. You can pass it to your heirs with confidence, knowing that time won’t make it lose its appeal. This timeless quality of great luxury jewels is what makes it worth all the cost. Unlike cars or yacht, the value of gold and diamond and other precious stones also increases over time and, for some, this makes luxury jewelry worth the investment.