While you can start a business with nothing more than a great idea and a lot of drive, it’ll take a lot more than that if you want it to succeed. Your startup’s most critical phase is the early stages, when it’s struggling to gain a foothold in the market and still perfecting its core product/service. Challenges and issues will appear from multiple directions, often at the same time. As the business owner, you may feel obligated to handle or oversee everything yourself. But with the right employees, you won’t have to.
Filling out your company is not a difficult task. If you really wanted to, you could just hire a bunch of temps and entry level employees and your company would still function. The real challenge is staffing it with team members who will bring value to your startup, each in their own different ways, in order to make the company greater than the sum of its parts.
A business owner provides the vision, but a strategist tells you how to get there. Strategists help you map out a course for your company’s growth and development via wide experience and shrewd business acumen. Good strategists will be able to balance ambitious goals with realities and create a business plan that takes the two into account.
Businesses may have multiple strategists, each of them with a focus on marketing strategy, expansion, or brand development.
Tinkerers are always on the lookout for something to improve upon, whether it is the product or the process. They are full of suggestions and ideas for making things better, and if given proper authority or consideration may end up turning your product into something even more competitive in the market. Just be careful which ideas you entertain, however. The wrong idea can change your company’s fortunes just as easily as the right one.
Examples of Tinkerers are engineers, product development managers, and developers.
The Champion is the voice. He is your advocate to the rest of the world, the one who will sing your praises and extol your virtues. You can still (and should) be your own champion, but true Champions revel in speaking and connecting with the community. They know the right words to whisper in the right ears, how to develop buzz, and will be enthusiastic enough about your company that the sincerity bleeds into every word he utters.
Champions come in many forms. Salesmen, public relations specialists, community managers, and marketers are just some examples.
Diving into the market and establishing your brand is all well and good, but someone still has to take care of things back home. Many startups have self-destructed, not because of their product or strategy, but because they neglected important administrative details like finances, patents, and records keeping. A good administrator doesn’t just answer the phones and sign the checks. He actively looks at the company’s current legal, financial, or administrative situation and compares it to where they should be further down the road. Success has to scale, and that is exactly what the Administrator helps happen.
Sample Administrators include CFOs, Controllers, lawyers, and Human Resources managers.