You have a product with great value. You have determined that it is something people want. You have decided to blog about your product but you’re not sure about the best way to write your content. Today, we’ll look at tips for turning your blog into an effective marketing arm.
Personable vs. Personal
Writing content that has nothing to do with your product is all right, just don’t talk personal stuff. Make sure you don’t digress too much from the general theme of your blog. The topics should still be relevant to what you are selling. Write about things related to your business niche, industry, or product. Don’t engage in topics that invite arguments or divide among your customers, such as religion and politics.
The right amount of selling
Never oversell. Don’t set up you consumers to expect something you’re product can’t do or your service can’t deliver. Your customers will be frustrated once they found out your product isn’t what you made them believe it is.
On the other hand, making your consumers believe your product is the best thing on earth doesn’t have to involve cheating them or overselling your products. Simply highlight the core benefits of your product. Tell your customers how your product or service can help improve their lives. This is where good copywriting skills comes in. A copy can spell the difference between great sales and a failed marketing campaign.
Customer service matters
One can tell how great an e-commerce site’s customer service success is just by looking at the way they respond to customer comments and complaints. How you respond is all part of your branding. Be professional and straightforward in your responses. Make a good impression, and you will be rewarded with better customer retention and conversion sales.
Don’t make the mistake of thinking that just because what you have is an e-commerce site, it doesn’t mean you’ll have to talk about your product or service all the time. The reason people go online is to learn some useful information, not to hear endless promotion.
Write posts that you think can help your readers improve their lives. If they are looking for information on how to replace osmosis filter and you are selling different water filtration systems, they would appreciate it if you could provide them the steps. This will strengthen your relationship with your customers. They will find you a credible product or service provider and someone who’s willing to spend the time to provide customers helpful information. This in turn can increase customer’s trust factor, and trust factor in a product translates to better sales.
Passionate writings can be contagious
If you’re passionate about your product, you don’t have to oversell to convince people to buy it. Most of the e-commerce blog sites are uninspiring. When an article piece doesn’t evoke passion or other positive emotions in the reader, would you expect them to be excited about your product as well? On the other hand, if you are able to connect with the readers on the emotional level, you will find great response to your promotional efforts.
Allow guest posts
Don’t be stingy with your blog space. If you’ve been approached by a fellow blogger offering a guest post on your blog, by all means accept the offer. It’s a great way of expanding your customer reach, allowing your guest blogger’s followers to discover your site. Besides, that means less work for you, and all they will ask in return are backlinks to their own site. Just make sure the guest post is relevant to your blog, your readers and more importantly you brand values.
Provide incentives for customer participation
Make reading or following your blog posts more fun, and winning customers over becomes easier. When browsing an e-store or an e-commerce site, one of the things we look for is customer response. If customer experience with product or service is positive, the more likely they will buy. If customers are mostly unhappy, irate, or frustrated, who would want to deal with that business? Try to write case studies of some happy customers and the stories behind them.
Providing activities such as quizzes, scavenger hunts, or other contests are a great way to engage your readers and potential customers. You don’t have to offer fancy rewards; discounts or freebies are just as good. Happy customers are what sells – they’re probably your best marketing tool ever.