Category: Marketing & Advertising

How Your Startup Can Survive Price Wars

Many business experts warn entrepreneurs not to use price as the main competitive advantage. Even if you can offer low prices, once you engage a big player in a price war, your chance of winning is nil. A good example...

/ September 10, 2007

Innovation Tips for Entrepreneurs Part 2

Most entrepreneurs find it difficult to think of innovative ideas. In the past months, we already discussed some practical innovation tips you can apply to your businesses right away. If that’s still not working, you can try the following during...

/ September 7, 2007

Practical Incentive Programs for Startups

Offering incentives is a common practice to motivate employees and increase sales. However, you might have an impression that incentives are for employees only, particularly your sales force. Yes, it is very important to some businesses and you might want...

/ August 28, 2007

21 Effective Ways to Build Links, Bring Traffic, and Promote Your Site

There are many ways to build links and traffic. Some are organic methods, others are borderline or completely unacceptable as far as search engines (SEs) are concerned. Here’s a sampling of some common methods. Most were acceptable as earlier as...

/ August 11, 2007

Startup’s Guide on Getting Customer Feedback

Customer feedback is the best way to assess if you are performing based on your expectations and if you are missing some important elements in your marketing campaign. There are different ways to approach your customers. It can be: Chat...

/ August 7, 2007

Saying NO is Important to Your Small Business

For a very long time in the business world, saying “no” to customers has been considered bad practice. How can we really say no if we have this policy of “customer is king” or “customer is always right”, right? It...

/ August 2, 2007

Am I Killing My Company?

Small businesses fail for a lot of reasons. You can blame lack of business skills, stiff competition, poor customer service, or even failure to effectively execute well-crafted marketing programs. Undeniably, you can think of hundreds of excuses but you often...

/ July 19, 2007

Learning from Business Failures

When setting up a new business or expanding in other territories, our first logical step as an entrepreneur is to study the strategies and systems of the leading players in the market. We try to identify best practices and incorporate...

/ July 11, 2007

Expand Your Business Outside US

Improvements in transportation system together with technological advances like Internet, social networking, and VoIP created a world without borders. Globalization has finally arrived! This is the time to draft your global business strategies and take over the world. According to...

/ July 8, 2007