It boils down to this: there are so many weblogs out there that if you start a new one, it might take you a long time to build any traffic. Under normal circumstances, that’s your likely path. But if you start acquiring methods to build your blog’s profile, you can change your fate away from anonymity.
If you have the budget for full-blown SEO services, great. If you don’t, you have the option of doing nothing, or using Kaizen – a philosophy of constant improvement by slow degrees.
There are many things you can do, by degrees, to improve your website’s authority, popularity and ranking – much of which I hope to discuss on this blog over time. It’s not enough to just have an ambitious editorial calendar or to simply write great linkbait. You also have to promote your website.
One of the best ways to do this is through SMM – Social Media Marketing. There are several types of social media sites, but the ones we’re focusing on in this post allow you to setup a member profile, submit articles, and vote and possibly comment on submissions.
The drawback for wallflowers is that most social media sites frown on people submitting their own articles. You need to make “friends” who have similar article tastes and niche interests, add them to your “follow” list, and hope that they add you at some point. When they do, they’ll watch for what you submit or vote on, and may add their own vote. If you establish real friendships, you can ask them if they’ll submit your articles.
To help yourself towards that goal, it’s good to find articles elsewhere that you feel are high quality, then submit those, hoping people will vote. The better/ more useful/ more targeted the article, the more likely it’ll garner votes and show up on the home page, thus increase your success rate. So it does take a fair bit of effort to use social media, and if you don’t have the time to build a profile, you might have to hire an SMM. But if you choose the most appropriate sites for your niche, SMM is very effective.
Here are a list of the social media sites I use regularly, whether to promote articles of friends, vote on items of mine that others have submitted, or simply to check out what’s new:
Targets mostly the business and entrepreneuring niches. This site is still in beta, as far as I know. So it does not yet send a lot of traffic. I use it already to build my profile.
General bookmarking site with “save” feature, which amounts to voting.
Choose categories wisely when submitting articles, else face the wrath of Diggers. More tech-oriented, but with other categories.
General. Use it regularly or your account will disappear. Heavy on politics and pictures.
Various categories, including business, entertainment, travel and more. The site is still in alpha, with bugs to be worked out. But build your profile “karma” now, for later promotional rewards. [Disclaimer: I’m part owner.]
Geared towards SEO/ SEM/ SMM. You can submit your own, but fresh approaches are what the more experienced members want to read about.
This differs from all of the above because you need to install a browser plugin. You “thumbs up” or “thumbs down” a site, “stumble” it by submitting a site, or “stumble” to browse the current entries. Stumbleupon was originally oriented towards promoting sites with visual content and appeal, but now has a considerable number of categories. Neil Patel provides a bit more depth about getting Stumbled.
As I noted above, these are the sites I use. Not all of them may be suitable for the niches you want to promote. If you’re looking for a more comphrensive list with niche sites, check out Andy Hagan’s list of social media sites that actually send traffic. He’s constantly updating the list.