Twitter as a Branding Tool

logo design worksAre you familiar with Twitter? It is a microblogging site where you can only write brief messages about less than 140 characters.

While many online businesses are quite hesitant to use this social networking site, it can be a very powerful branding tool if implemented properly. Twitter defines itself as a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

It’s simple, very casual, and capable of reaching your customers real-time. Here are some of the ways you can use Twitter in your online business:

  1. Create a buzz and drive traffic to you e-commerce site by announcing your special deals, new items, or limited offers. Online retailing giants like Amazon, Dell, and Woot use Twitter this way.
  2. Communicate with your customers easily, update about breaking news, and resolve problems even when you’re on the go. You can compose short messages on your cellphone by visiting this site. You can also try cellity tweeter to save on SMS charges.
  3. Build relationships through conversation. By regularly updating your Twitter account about new developments or directions of your business, it complement your blogging (if any) or initiate conversations with your customers and other stakeholders.

Just like any marketing tool, Twitter is not for everyone. If your target customers are active users of social media like Facebook or YouTube, this is very useful.

Via MarketingProfs