Logos with Global Impact: Ten logos from the United Nations
The United Nations is a global organization that is known to almost everyone on the planet. The UN features many different organizations within its umbrella, all with a different purpose. As we can see from the following ten design logos, these different aims are expressed by different elements in the logo design.
1. The United Nations Logo Design
The United Nations logo is the one logo from which most of the following logos are based. The logo is in a calming sea blue, showing the organization’s intention to solve problems and make the world a more peaceful place. The globe is not just an appropriate icon for this international organization, it is also in a round shape that is commonly used in design logos that want for viewers to feel included. The laurel leaves are a symbol of government and education, and show the lofty goals of this well known organization.
2. The United Nations Children’s Fund (UNICEF) Logo Design
The United Nations Children’s Fund, also known as UNICEF, is an organization dedicated to helping children around the world. The logo expresses this well. Like many design logos used by organizations that work with families, the center graphic is of a parent holding their child. The lettering of the agency name is entirely lower case and well-rounded, making it seem friendlier than that used by most UN organizations. The logo is in the familiar United Nations blue with the familiar globe and laurel branches in the background, leaving no confusion as to the sponsor of this organization.
3. The Human Rights Council Logo Design
The Human Rights Council of the United Nations is focused on maintaining a standard of human rights around the world. This council shows its ties to the UN by using the globe as the background of their logo. The dove and the olive branch show the peaceful intentions of the council, while the bold red and orange of these shows the urgency and attention that the issue of human rights deserves. Bright, warm colors are often used in design logos to both attract attention and create a sense of immediacy.
4. United Nations Environment Programme Logo Design
As the name suggests, the United Nations Environment Programme focuses on helping countries cooperate to create a healthier, cleaner planet. This logo ties into the UN by using the branches and the light blue color, but instead of a globe intersected with latitude and longitude lines as seen in most United Nations logos, a solid circle is used instead. This closing in of the circle creates more of a sense of cooperation, while the human figure reaching to opposite parts of the circle suggests that this committee has effects on every corner of the globe.
5. The International Monetary Fund Logo Design
The International Monetary Fund oversees the financial activities of different countries and help track world financial trends. This UN agency is unique because all but a handful of UN countries are members. This universal appeal is expressed by the logo. The two lateral hemispheres of the globe are shown overlapping, with a shield-like shape enclosing them. The shield is the symbol of tradition and history, so it is appropriately used here. Like many design logos for companies that focus on the bottom line, the logo is a stark black and white, a change from the light blue usually used for United Nations organizations.
6. The World Health Organization (WHO) Logo Design
The World Health Organization focuses on public health issues, coordinating similar national programs and offering assistance where no national public health program exists. As such, its health logo features the familiar United Nations logo with the addition of a caduceus. Because the caduceus is a recognizable and international sign of medicine, this makes the intent of this organization clear.
7. The World Food Programme Logo Design
The World Food Programme is the world’s largest humanitarian organization, focusing solely on maintaining adequate and stable food supplies to areas that have traditionally been without them. The food logo, in a slightly darker version of the recognizable UN blue, features the laurel leaves of the UN logo, along with a hand holding wheat and corn, two of the most important crops in the world. The hand is slightly elongated at the finger tips, forming a swoosh shape that is used by design logos that want to portray a sense of movement.
8. The United Nations Population Fund Logo Design
The United Nations Population Fund focuses on monitoring the population worldwide and offering reproductive care to people around the world. It has a very different logo from the design logos of other UN agencies and organizations, but it is nonetheless a unique and powerful logo. The logo is square in a golden yellow color with orange circles symmetrically arranged. The United Nations logo is small graphic in the center of the logo, while the initials of the organization are featured in one of the orange circles. This logo is modern and has the solidness of the square shape, setting it apart from other UN programs while maintaining its distinct identity as part of the organization.
9. United Nations High Commissioner for Human Rights Logo Design
The office of the United Nations High Commissioner for Human Rights is independent of the Human Rights Council, one of the many examples of duplication of duties within the UN. This human rights organization features a different logo from the other human rights organization in the United Nations, in a stark black and white to show the seriousness with which the office views human rights violations. The familiar laurel leaves from the United Nations logo are there, but instead of a globe there is a bold, stylized flame, showing the fire of humanity and the office’s intention to protect it.
10. The International Labor Organization Logo Design
The International Labor Organization of the United Nations deals with labor issues around the world, ensuring that workers are treated fairly everywhere. Like a few other United Nations design logos, this one uses a slightly darker version of the classic UN blue. The familiar laurel leaves are used, but in the middle is a cog-like shape made of three pieces. This is easy to relate to the cause of worker’s rights because it is a shape commonly seen in factories. The agency acronym is featured in the middle of this cog with thick letters and newsy serifs.