More and more we are seeing leaves in logo designs. Whether this is due to the popularity of the eco-movement or another factor, some of these designs go beyond the usual and instead are memorable and attractive. The following ten leaf based logos are good examples of how a trend can be followed without being overdone or cliché.
Evotweet Logo Design
1 This logo design wins for being a little unexpected. Because the business is related to popular social media network Twitter, one would expect to find a Web 2.0 logo and predictable color palette. Instead, the bird is stylized and made with an Eco-friendly logo leaf as its wing. The name of the business is written in lower case italicized letters that connote a sense of friendliness and informality that is fitting for any Twitter business. While one would expect to see a green prefix such as ‘eco-’ in the name, even this aspect is a little surprising and yet completely appropriate.
Eco Cafe Logo
2 Because many cafes sell branded items such as t-shirts and coffee cups, it is important that they have a logo design that is scalable—that is, it looks equally good when very small and when blown up large. This cafe logo design meets this need perfectly, and it ties in several key aspects of the brand as well. The color palette of brown with a hint of green is earthy and relevant for a café, while the stylized cup below the icon makes the product clear. A leaf based logo in this cup implies that this business is selling more than just coffee and tea—it is selling an earth conscious lifestyle as well. Lower case lettering in a round font makes for a friendly design that just beckons you to spend a few hours.
Eternaleds Leaf Based Logo Design
3 This company makes greener light bulbs, and we can see clearly the use of a leaf based logo to show environmental friendliness. In this case, the leaf-symbol is hidden inside a glowing light bulb, suggesting correctly that the ‘green-ness’ of this company has to do with energy and light. Two different colors of earthy green provide the color palette. The wording in green and black helps to show the two words encompassed by the name, and a tagline further explains the company cause.
One Leaf Landscape Studio Logo
4 While many people think of a landscape business as being somewhat blue collar and unenlightened, this ‘studio’ is out to change your mind. The numeral one forms a tree trunk on which hangs a single leaf, the ‘one leaf’ for which the business is named. This landscape logo breaks the working class mold by being minimalist, modern, and even stylish, with no hard edges. Again we see rounded lower case lettering, which seems to be somewhat of a theme.
Project Hope Logo Design
5 This logo design is for a community service project with three main components. The inclusive circle shape is appropriately used to contain symbols of these components, each of which is green. This logo is successful because it is friendly and implies growth, both of which are positive meanings for a project of this nature. The writing is thin and adds to the friendly feeling.
6 This logo design uses the color green—of course—but in a notable way. While many multi-colored logos don’t reproduce well in a single color, forcing their owners to choose between economy and staying true to their brand, this one uses varying darknesses of the same green. This is not the only redeeming element; the word green is written in a thinner font than the ‘er’ as well as a different green, which emphasizes the last syllable of the word. The three leaves layered over each other provide a sense of balance and transition seamlessly between the two parts of the business name. In all, this simple logo design is intelligent and meticulous without seeming fussy or overdone.
9 Rules Network Logo Design
7 This logo design makes it onto our list for using several different colored leaves. While leaves come in a variety of colors, many people feel compelled to use them in only shades of green. This is likely due mainly to the use of the leaves as a ‘green’ symbol, but it gets tired nonetheless. In this case, there are nine leaves in a handsome variety of colors, with orange writing that ties into the color of one of the leaves. Because a network is a connection between different elements, the use of multiple leaves create one leafy bouquet is relevant while also creating an interesting image.
New Leaf Paper Logo
8 While it is sometimes difficult to understand how leaves ties into a logo design, in this case it is obvious. Not only is this paper company offering a ‘green’, tree friendly choice, it has a leaf in the company name. A basic black and white logo, with pointy and substantial letters, is topped by a plain white sheet of paper. However, the paper is folded over in the corner to show a realistic image of a leaf. The message is that this is ‘black and white’ high quality paper that just happens to be ecologically friendly—no choosing between quality and the environment here!
4Leaf Communications Logo Design
9 This communications company has a name and a logo design that use leaves to imply not the environment, but luck. Because there is nothing luckier than a four leaf clover, this makes for a very positive and catchy custom logo. The clover in the image is made of spiraling shapes that imply movement and change. The writing is informal with hand drawn touches, giving an approachable, artisan image to a very attractive logo design.
The Green Leaf All Natural Soaps Logo
10 With a name like this, we can only expect a leaf in the logo design. However, this image is clever because it uses the ‘negative’ of the green leaf instead. The leaf is enclosed in a green circle which gives a friendly feeling. The shape is echoed in the writing that surrounds this circle. Plain, traditional writing makes this company seem traditional and trustworthy—like someone you might trust with the health of your delicate skin. In all, this logo design delivers a little of the expected and a little of the unexpected for a balanced, attractive, and yet simple whole.