The Hidden Marketing Lesson from Souvenir Shops

For some people, traveling is not complete without a visit to a souvenir shop. Perhaps they want something to symbolize that wonderful experience or something they can bring home for their loved ones waiting. But do you know that there is a very valuable marketing lesson you can unravel at souvenir shops?

Yes, it’s called the art of TIMING - one of the most under appreciated aspects of marketing. How? Those who are selling souvenirs know that they must sell to customers when they are at the peak of their emotions or when they still feel deliriously happy about their trip. Otherwise, there will be no sales at all.

These guys know that when a tourist leaves the vacation spot in Japan, for instance, they will forget how exotic and interesting the Japanese decorative lanterns or paper umbrellas are. Once he boards the plane, his emotions dwindle and it’s game over.

The same is true regardless of the nature of your business. The old adage, “timing is everything”, is more relevant in this digital world cluttered with marketing noise and multitude of distractions.

Take time to know the peak emotions of your customers, seasonality of your products as well as buying frequency and habits . It’s important to understand the concept of product life cycle and relate it to your customers. If you’re operating a brick-and-mortar business, finding the right location is a very crucial success factor.

In running your email marketing campaign, some experts advise it’s better to send your campaigns between 11 AM to 3 PM. Or during weekends where your customers have more time to read and consider your offer.