Choosing the right color or color combinations for your small business as well as brand is very crucial. You may find it hard to believe but there are several studies proving the psychological and emotional impact of colors. Sad to say, many entrepreneurs still overlook this seemingly trivial angle.

Because colors can affect our moods, it is important to learn how to combine these colors effectively in your logo design, brochures, Website, uniforms and other marketing materials. More importantly, you have to adjust it according to your target market, competitors and to the nature of your business.

Colors and its meanings vary according culture, location, gender or race. According to SBInformation, these are the corresponding meanings of the following colors in the context of American culture:

White: Pure. Clean. Youthful
Black: Power. Elegant. Secretive
Red: Passion. Excitement. Danger.
Orange: Vibrant. Energy. Play.
Yellow: Happy. Warm. Alert.
Green: Natural. Healthy. Plentiful.
Purple: Royalty. Wise. Celebration.
Blue: Loyal. Peaceful. Trustworthy.

Other helpful links about colors and small business:

Color Your Call To Action
The Effect of Colors on Business and Marketing
How to Energize Your Marketing With Colors
Your Brand’s True Colors