Social Media and Entrepreneurship
Some entrepreneurs are reluctant to use social networking to promote their business ventures. There are good reasons for feeling this way; social networking may be low cost, but it requires an immense amount of time to set up and maintain. In addition, it is just as easy to anger and alienate your audience as it is to win their hearts. Many entrepreneurs prefer to focus on more traditional marketing methods. However, there are a few good reasons to make social media a part of your business. The first and more important one is that social networking works.
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A Cool New Case for Your Cool New Toy
When I first got my iPad, I tended to use it without a case. I liked seeing it in all its simple, shiny glory. In addition, because I was one of the first people to own one, I liked the prestige of actually having the latest gadget. Now, however, my iPad is getting a little beat-up, probably from going so long without a protective case. It is definitely time to buy one, and luckily there are several iPad cases on the market that match my sense of style.
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5 Most Devastating Small Business Blogging Mistakes
Everywhere you look, experts are recommending that small business owners blog to increase exposure and build their corporate brand. However, a blog can be a huge liability instead of an asset if you don’t handle it in the right manner. Here are the five most common and most devastating mistakes that small business bloggers make.
Preparing Your Small Business for Big Disaster
As we have seen in the past few weeks, natural disasters (earthquakes, tsunamis) and man made disasters (London riots) can occur at any time and place. While most small business owners assume, or at least hope, that disaster will not happen to them, this assumption could be very dangerous. Luckily, there are easy ways to prepare your small business for disaster without affecting the success of your brand. Here are a few tips.
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Consulting: A Lucrative Side Market
In this economy, many small businesses are looking for ways to improve their bottom line by offering new products and services. Consulting is one side business that can be very lucrative—if your business is presented in the best possible light. In order to get work in this competitive area, you must portray yourself as an industry leader with insider knowledge of your field. If you think you have what it takes, here are a few tips for getting started.
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Creating Your Own Small Business Comeback
Running a small business is often like riding a roller coaster—just when you have hit a new height, you go plunging downward. However, unlike riding a roller coaster, it’s easy to lose momentum and continue on that descending spiral. Part of being a small owner is learning how to pull out of plunges and lead your brand back to the top. Here are a few tips for bouncing back from economic challenges.
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Media Do’s and Don’ts for Small Business
Media exposure can be one of the most valuable free marketing tools a small business can wield. However, the media can be your best friend or your worst enemy, depending on how you portray yourself. Here are a few tips for presenting yourself and your business in the best possible light and using the media to your best advantage.
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Small Business Marketing Basics
We write a lot about marketing and branding, as it is the only way to ensure small business success. However, many people get so mired in the details that they forget the core strategies that lay the foundation for a great small business brand. We are getting ‘back to basics’ today with a look at the core elements of successful small business marketing.
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Getting Started in Small Business
Most small business tips are aimed at people who already have an operation up and running, but many small business owners are just starting out. In fact, the way you handle your business in its earliest phases can have as large of an effect on its eventual success as the way you run it on a day-to-day basis. Here are few tips for giving your new (or soon-to-be new) small business the best possible chance at success.
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Getting the Credit You Need For Your Business
There was a time when it was easy to get credit for a small business—as easy as walking into any bank or even simply pulling out a credit card. However, the credit crunch has hit no one as hard as small business owners. Cash-strapped banks are reluctant to invest in your personal dream, and even investors seem reluctant. Here are a few tips for getting the small business credit that you need to fuel your endeavors.
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