Creating Your Own Small Business Comeback
Running a small business is often like riding a roller coaster—just when you have hit a new height, you go plunging downward. However, unlike riding a roller coaster, it’s easy to lose momentum and continue on that descending spiral. Part of being a small owner is learning how to pull out of plunges and lead your brand back to the top. Here are a few tips for bouncing back from economic challenges.
(more…)
Small Business Marketing Basics
We write a lot about marketing and branding, as it is the only way to ensure small business success. However, many people get so mired in the details that they forget the core strategies that lay the foundation for a great small business brand. We are getting ‘back to basics’ today with a look at the core elements of successful small business marketing.
(more…)
High Return Online Businesses of 2011
If you are looking for lucrative small business ideas, have I got the list for you! These new small businesses are relatively inexpensive to begin and offer high returns. Many of them require very specific sets of skills or talents, but you just might have what it takes. Here are the most lucrative small businesses of 2011.
(more…)
Spawning your Small Business Brand
Many small business tips are written assuming that the business in question is not succeeding. But what if it is? Maybe your business is doing great and you merely want to take that success to the next level! Here are a few tips for that crucial expansion process.
(more…)
The Psychology of Sales
Psychology has huge potential for influencing people’s behavior. Although we all like to think that we are independent individuals, the fact is that there are experts who can predict our behavior with shocking accuracy. Knowing how people operate and how to communicate best with them can help you to build your brand and entice customers to become conversions. Here are a few sales tips gleaned from the science of the human mind:
(more…)