Furniture Brands – What makes people buy a piece of furniture? Although most items in the home do not have a visible logo design, brand is nonetheless an important factor. When you are choosing furnishings for your home, you want to know that your purchases will be sturdy, stylish, long lasting, and make your home as beautiful as it can be. While it is difficult to see more than surface charm in a furniture showroom, a solid company brand can lead to customers trusting in your products to live up to their expectations. Here are a few furniture logo designs that communicate all this and more.
1 The strength in this logo design, no pun intended, lies in its image. We see what appears to be a support structure made of lower case F’s, which ties into the name. Because these letters are gently curved, they tie into the strength and flexibility implied by the name as well. The blue in the image is calming and trustworthy at the same time, while the gray adds a business like touch. The font is simple, although the italicized letters are a good choice because they add to the flexible feeling.
Stanton International Logo
2 This logo design is directly tied to its product. We see a comfortable sofa next to a lamp, as viewed through a window. This gives a homey and comfortable feeling. The same trusty blue is used here, but it is balanced by a brown and gray color that adds a modern feeling. Lower case and upper case logos in two different colors help create a balanced feeling that ties seamlessly into the image.
3 This furniture maker may be a classic, but they have an ultra-modern logo to sell them as a viable contemporary furniture choice. Upper case letters in a thin, simple font give this impression, as does the lack of an image. An oval drawn around the Z gives a friendly feeling, while we again see the calming and traditional blue. There isn’t a hint of laziness in this logo design, but it works nonetheless.
Fashion Bed Group Logo
4 Because this furniture company specializes in bedroom furniture, it is appropriate to use a stylized image of an old fashioned headboard here. Note that the image is enclosed in a square, the shape that best communicates a traditional feeling. Further, we see the same blue ago. Although this is a relatively simple logo design, it nonetheless does a great job of giving an ultra-traditional feeling to the overall brand.
American Drew Logo
5 This logo design shows a furniture brand that is a little outside the box. Instead of the square shapes that we have seen in the other logos, there is a friendly and inviting circle. Rather than a traditional blue color, we see a cool, modern gray. The writing is written in informal lower case lettering, while the company initials are written in a wavy design within the circle. This gives a feeling of movement and change that implies this is a modern and somewhat different choice.
6 This is another logo design that is a diversion from the classic furniture brand. Rich brown colors give an artisan feeling that is earthy and homespun, but the stylized A and the contemporary font add a touch of sophistication. While the logo seems simple, with rather plain lettering in two fonts and no real image, this only helps to differentiate it from the many others on the market. This logo design is sure to stand out among the others with a brand all its own.
Drexel Heritage Logo
7 This logo design represents a brand that focuses on the traditional workmanship and materials used in its products. This makes the very traditional upper caser writing appropriate, along with the single stylized leaf image. The dark gray color and the hint of a shadow below the leaf add contemporary details. Note that while the logo definitely is traditional, it has a stylized feeling that will appeal to modern people as well.
Magnussen Home Logo
8 In many ways, this logo is a very typical example of furniture logo design. From the traditional font in upper case to the cobalt blue color, there are several elements that communicate trustworthiness. However, the oval shape adds a feeling of friendliness while the wavy font with flourishes adds to the sense of movement and change. This logo is obviously part of its category, but unique as well, which makes it a success.
9 You can tell from the name of this furniture brand that it is a little different from the rest. The logo subtly communicates this as well. While the company initial is fit within a traditional triangle, part of it doesn’t fit “inside the box”. This suggests tradition with a little something extra. The Z is placed at an angle to communicate a sense of change. Gray is a traditional color, but it is placed in a nontraditional logo design for an overall balanced effect.
Klaussner Home Furnishings Logo
10 This logo design is a last look at the different forms that a furniture logo design can take. A square features slightly off-center bevels for a modern feeling. The black and lime green colors are also contemporary and different from the pack. The lower case K and the stylized home next to it tie in beautifully with the lower case writing to the right. This logo design is simple but interesting and sure to be inviting to potential customers.
There seem to be several factors that make Furniture Brands and furniture logos successful. First, they use font and shape to hint at the type of products that they offer. Second, colors, usually traditional, give customers a feeling that they can trust the company in question. Last, there are elements in each that tie directly into the aspects of the company that make it distinctive and different from the competition. While this genre of logo design is definitely unique, it is not unlike other types of logo design in its need to communicate abstract ideas in a concrete, visual way.