I have been watching the Phones 4 U adverts on TV for quite some time and am baffled at how bad they are.
The TV adverts typically show a bunch of really odd looking people with really odd expressions. The setting is usually a sea side town (probably Brighton) and the colors are all washed out and you get the feeling you are watching an old 70′s ad. The characters in the ad seem to suffer from a variety of issues such as poverty and brain damage.
The anchor in the advert turns up at this sea side town and tries to suggest that these odd characters need mobile phones. But I begin to wonder, who is Phones4U is saying is their target market? Why are they making fun of people with disabilities?
Or, are they saying that they treat their customers as if they were morons or some thing? Personally I thing this kind of branding is quite bad.
