How to Improve the Conversion Rate on Your Small Business

There are many ways to increase your Web traffic and improve conversion rate, to a point it is sometimes confusing for starting entrepreneurs. Good thing MarketingSherpa has released the results of its new SEO study which improved lead conversion by 58%.

In essence, here are the 4 basic tactics you can easily implement to your online site:

1. Develop new language versions of the website or multilingual content if you have non-English speaking customers
2. Create new white paper to qualify leads or add more contents regularly
3. Boost incoming links from relevant sites
4. Test design and placement options for links to Web forms

You can check out the details at MarketingSherpa to fully understand its implementation. Since we’re already touching this subject, you can also check out these highly recommended blog posts about Internet marketing and see if it applies to your business:

The Ultimate Guide to Building the Perfect Link
11 Guidelines for Getting Authoritative Links
Would you like a 14.56% Conversion Rate?
The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

Of course, not all strategies will apply to your online business but the idea here is to find the similarities of these strategies/tactics and apply it immediately. Sad to say, many entrepreneurs are so engrossed about SEO and other Internet marketing lessons that that they failed to use it to their business. Pick out at least 5 items to work on and monitor your progress. In that way, you can easily analyze what’s working and what’s not.