Do not have a social media failure
How to prevent Social Media Marketing Failure [SEO#14] – Social networking is one of the best ways to build an online business. After all, it is effective and mostly free—what is there not to love here? However, there are a few mistakes that can destroy your social media marketing. These are so common that it is a little sad. Okay, it is a LOT sad. And by avoiding these mistakes, you can give your online campaigns an automatic advantage. Here are a few things NOT to do.
Is Social Media Working for You?
Social networking is somewhat controversial in the ecommerce world. On one hand, it is a great way to bring in customers and promote your ecommerce website. On the other hand, it can be a huge time sink, one that does not really pay off for many businesses. This is a personal matter that depends on your audience and your general market, so you ultimately have to decide if social networking is worth your time. Here are a few things to look at when evaluating the situation.
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LinkedIn: Five Simple Ways to Maximize your Profile
Small business professionals are always hearing about how Facebook and Twitter can change their life. While we certainly use these networks and have written a lot about them, there is another network that is growing in strength: LinkedIn.
With only about 80 million users, LinkedIn is the shy stepchild of the social media family. However, it has a very different consumer base than the other flashier networks. More than eighty percent of LinkedIn users have a Bachelor’s degree or higher, and more than sixty percent are decision makers in their companies. Here are few tips for reaching the people that comprise this more professional, more affluent network.
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Can You Own a Twitter Hashtag?
Should you be able to own the Twitter hashtag with your company’s name? This is a question that keeps coming up in the branding world. We are used to seeing the Promoted Products tags at the top of our Twitter searches, but these are increasingly being used to edge in on the competition. For example, HP recently began purchasing space on the #apple, #mac, and #dell hashtags. This is raising concerns about copyrights and their applications on social networking sites.
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Personal vs. Business Social Networking: Five Simple Rules
Social networking is an incredibly potent tool when it comes to marketing your business and your brand. It gets your logo design and core values out into the public eye in a way that is fun, friendly, and, best of all, free. However, many small business owners find that their social networking sites end up being more of a detriment than a benefit, because they allow the public to see sides of you that may not be congruent with your business’s professional image. Here are five simple tools for using Facebook, Twitter, and other social networking sites in a way that benefits your company and build your brand.
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