Tony Robbins – Tiny Changes Mean Huge Results

Tony is so awesome! I have personally experienced the power what he advocates in this video!

Success with unique branding

Branding Without the Accoutrements

Many small business owners think that a lack of start up capital or the latest bookkeeping gadgets are the sole factors holding them back. However, as we shall see in this small business success story, it is possible to create a successful business without any of these extras if you are selling a unique product with a convincing brand.
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Strange Yet Inspiring Marketing Tales

Sometimes brutal honesty can become part of a brand and even become the most important part of a brand. If you are in an industry where customers are highly likely to experience inconvenience or dissatisfaction from your service or your product, this can be a bizarre yet successful marketing angle.

Consider airline companies. We all understand why we must wait for several hours in security, and most of us don’t really mind trading a little time for the security. However, most of us wait for an equal amount of time at the airline check in before we even reach the security checkpoint. Airlines are incapable of processing their customers in an efficient or timely manner. For this reason, most of them admonish customers to allow several hours to get from their taxi to their gate. We have accepted this as a fact of airline travel and are in fact pleased when we only need to spend an hour to get through the tedious process.
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Alcohol + Energy = Small Business Success?

Many people would question that equation, but Jeff Kanbar, owner of JETT Vodka, swears by it. This drink offers a fun and less filling option to the Red Bull and vodka cocktail that is a huge seller in night clubs all over the country. For Kanbar, finding a niche has been an easy choice that was naturally successful.
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Japanese Gardener Offers Vegetables for French Connoisseurs

Few people think of gardening as a business. Farming, maybe… but gardening? In fact, one gardener has managed to turn his love of gardening into a success small business by differentiating his company from the many competitors in his area.
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Turning Ideas Into Profits

Sometimes a personal need can be the impetus for a winning business idea. For Kelly Wagner, this was certainly the case. Wagner wanted a day planner that was suited to her own busy lifestyle, one that would allow her to balance her goals and her day to day life. When she realized that this product was not available, she decided to create it for herself and for women everywhere.
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Finding New Products and Services Means Finding Success

In a stagnant economy, many small businesses find themselves dealing with an inevitable drop in demand for their product. Some people are willing to give up on their dream when faced with these circumstances, but others merely find new and more relevant product lines to entice the customer. Car dealership owner group Shelly Investments was in exactly this situation just one year ago.
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Cornish Woman Finds Small Business Success in Tea Cosies

While many people dream of opening their own business and are constantly on the lookout for opportunities, Poppy Treffry was not one of them. Ms Treffry earned a degree in textiles and subsequently volunteered with craftswomen in Central America. While she was inspired by these budding entrepreneurs, she returned to the UK without any plans for the future.
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Filling a Niche: Using Industry Experience to Find Small Business Success

Sometimes people working in a particular industry have a perspective from whence it is easy to identify unfilled niches. This was the case for April Singer Straten. While working for clothing super-company Nautica, she noticed that there were not a wide range of choices in men’s casual choices.

At the time, the only choices in men’s casual button-down shirts were a classic square fit and a slimmer European fit. Fabrics could be found in both bold and staid prints, but nothing in between. Staten could see exactly what the industry offerings were lacking, and she was pretty sure there was a market for other choices. From her own experience in the industry, Straten was pretty sure men would respond well to have more attractive and diverse fashion options. Her then-boyfriend, now her husband, agreed and encouraged her to consider opening her own clothing line addressing this unfilled need, a line that would come to be named Rufus.
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Finding Success in Failure

In 2002, Marty Metro had a great idea for a business that focused on recycling a commonly thrown away item. He quit his job, opened a location in Los Angeles, and watched customers pour in the door. However, he had one key problem: a lack of profit.
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