The Most Important Reason Why You Need Product Reviews
March 8, 2008
The simple answer: Because customers love them.
Nothing more important than that, right? Of course, I would not expect you to take my word just like that. So, here’s the explanation. It’s all about word-of-mouth marketing. What’s the first you thing you do before buying anything which you do not have much knowledge about? Get recommendation from your network of family and friends. Read more
Why Entrepreneurs Should Gag their Mouths
February 28, 2008
In this very competitive business world where cutting through the clutter is the name of the game, many entrepreneurs are trained to sell, sell and sell. They would rather talk about their products or services. No wonder active listening is often referred to as a lost art.
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How to Improve the Conversion Rate on Your Small Business
February 26, 2008
There are many ways to increase your Web traffic and improve conversion rate, to a point it is sometimes confusing for starting entrepreneurs. Good thing MarketingSherpa has released the results of its new SEO study which improved lead conversion by 58%.
Still Stuck on Hard Selling?
February 20, 2008
When it comes to selling, the confusion about consumer needs is very evident. Just take a look at some of the hottest selling digital cameras at Amazon.com and you will be bombarded with too many technical details about its superior product features. That, my friends, is the disease called hard selling.
