The Hidden Marketing Lesson from Souvenir Shops
February 25, 2008
For some people, traveling is not complete without a visit to a souvenir shop. Perhaps they want something to symbolize that wonderful experience or something they can bring home for their loved ones waiting. But do you know that there is a very valuable marketing lesson you can unravel at souvenir shops?
Why Entrepreneurs Should Aim for the Heart, Not the Head
February 21, 2008
What’s the common advice you will hear if you want to win in politics, war or sports like basketball or martial arts? Aim for the heart. However, this notion comes in different flavors. But that’s the essence. In the words of Blaise Pascal, “The heart has its reasons which reason knows not of.”
Still Stuck on Hard Selling?
February 20, 2008
When it comes to selling, the confusion about consumer needs is very evident. Just take a look at some of the hottest selling digital cameras at Amazon.com and you will be bombarded with too many technical details about its superior product features. That, my friends, is the disease called hard selling.
eBay Sellers’ Boycott Begins Today
February 18, 2008
Tension is building up at online auction giant, eBay, for today marks the weeklong boycott organized by eBay sellers. The protest will run from February 19 to 25 against the new and “unfair” policies that will be implemented this coming February 20. Read more
3 Important Business Lessons from US Presidential Campaigns
February 15, 2008
Undeniably, this coming US presidential elections will be one of the most memorable events in modern history. No, this is not one of the many blog posts about political beliefs and self-serving agendas. Rather this is about taking lessons from the world of politics and applying them to running a successful small business.
