How to Improve the Conversion Rate on Your Small Business
February 26, 2008
There are many ways to increase your Web traffic and improve conversion rate, to a point it is sometimes confusing for starting entrepreneurs. Good thing MarketingSherpa has released the results of its new SEO study which improved lead conversion by 58%.
Weekly Small Business Links
February 25, 2008
They say two heads are better than one. This is what Weekly Small Business Links is all about – gathering the most relevant and insightful blog posts from revered and starting bloggers to help entrepreneurs catch their dreams, profitably.
The Hidden Marketing Lesson from Souvenir Shops
February 25, 2008
For some people, traveling is not complete without a visit to a souvenir shop. Perhaps they want something to symbolize that wonderful experience or something they can bring home for their loved ones waiting. But do you know that there is a very valuable marketing lesson you can unravel at souvenir shops?
Why Entrepreneurs Should Aim for the Heart, Not the Head
February 21, 2008
What’s the common advice you will hear if you want to win in politics, war or sports like basketball or martial arts? Aim for the heart. However, this notion comes in different flavors. But that’s the essence. In the words of Blaise Pascal, “The heart has its reasons which reason knows not of.”
Still Stuck on Hard Selling?
February 20, 2008
When it comes to selling, the confusion about consumer needs is very evident. Just take a look at some of the hottest selling digital cameras at Amazon.com and you will be bombarded with too many technical details about its superior product features. That, my friends, is the disease called hard selling.
