Strange Yet Inspiring Marketing Tales
Sometimes brutal honesty can become part of a brand and even become the most important part of a brand. If you are in an industry where customers are highly likely to experience inconvenience or dissatisfaction from your service or your product, this can be a bizarre yet successful marketing angle.
Consider airline companies. We all understand why we must wait for several hours in security, and most of us don’t really mind trading a little time for the security. However, most of us wait for an equal amount of time at the airline check in before we even reach the security checkpoint. Airlines are incapable of processing their customers in an efficient or timely manner. For this reason, most of them admonish customers to allow several hours to get from their taxi to their gate. We have accepted this as a fact of airline travel and are in fact pleased when we only need to spend an hour to get through the tedious process.
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DELL being sold in the supermarket?
I saw DELL Insperion machines on sale at Tesco today. I am confused. I thought DELL only sold direct!!?
The Most Important Reason Why You Need Product Reviews
The simple answer: Because customers love them.
Nothing more important than that, right? Of course, I would not expect you to take my word just like that. So, here’s the explanation. It’s all about word-of-mouth marketing. What’s the first you thing you do before buying anything which you do not have much knowledge about? Get recommendation from your network of family and friends. (more…)
Why Entrepreneurs Should Gag their Mouths
In this very competitive business world where cutting through the clutter is the name of the game, many entrepreneurs are trained to sell, sell and sell. They would rather talk about their products or services. No wonder active listening is often referred to as a lost art.
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How to Improve the Conversion Rate on Your Small Business
There are many ways to increase your Web traffic and improve conversion rate, to a point it is sometimes confusing for starting entrepreneurs. Good thing MarketingSherpa has released the results of its new SEO study which improved lead conversion by 58%.
The Hidden Marketing Lesson from Souvenir Shops
For some people, traveling is not complete without a visit to a souvenir shop. Perhaps they want something to symbolize that wonderful experience or something they can bring home for their loved ones waiting. But do you know that there is a very valuable marketing lesson you can unravel at souvenir shops?
Why Entrepreneurs Should Aim for the Heart, Not the Head
What’s the common advice you will hear if you want to win in politics, war or sports like basketball or martial arts? Aim for the heart. However, this notion comes in different flavors. But that’s the essence. In the words of Blaise Pascal, “The heart has its reasons which reason knows not of.”
Still Stuck on Hard Selling?
When it comes to selling, the confusion about consumer needs is very evident. Just take a look at some of the hottest selling digital cameras at Amazon.com and you will be bombarded with too many technical details about its superior product features. That, my friends, is the disease called hard selling.
3 Important Business Lessons from US Presidential Campaigns
Undeniably, this coming US presidential elections will be one of the most memorable events in modern history. No, this is not one of the many blog posts about political beliefs and self-serving agendas. Rather this is about taking lessons from the world of politics and applying them to running a successful small business.
Find the Right Color for Your Small Business
Choosing the right color or color combinations for your small business as well as brand is very crucial. You may find it hard to believe but there are several studies proving the psychological and emotional impact of colors. Sad to say, many entrepreneurs still overlook this seemingly trivial angle.