Improve Local Marketing
Top 5 Local Marketing Mistakes [SB#016] – Although you don’t really notice it, local marketing is all around you. Every time you open a telephone directory, turn on the radio or even go to your kid’s football game, local marketing is there. If you are like most people, you really don’t notice it. This is because local marketing tends to be really, really bad. Those little guys have all these advantages over larger corporations, but they just don’t know how to take them. If you are one of these little guys, avoid making the following mistakes.
Marketing Your Local Business Online
‘Local’ is the new black—or at least the new green. Many modern people are eager to support their communities and help the environment by buying local. This can be a boon for small business owners, but only if you market your small business brand as a local option.
One of the big challenges in developing and marketing your small business brand is that the cheapest and most available marketing methods are online. This means that you must adopt a hybrid approach that combines your local brand with online marketing strategies. Here are a few tools to help you get started.
An Experimental Marketing Primer
Experimental marketing is one of those topics that many people talk about, but few can define. While it is one of the entrepreneurial buzzwords of the new decade, many business owners have no idea what it really means, much less how to apply the concept to their own enterprises. Here is a short primer on the topic, and a few ways that you can make this type of marketing part of your own business success formula.