I saw DELL Insperion machines on sale at Tesco today. I am confused. I thought DELL only sold direct!!?

The simple answer: Because customers love them. Nothing more important than that, right? Of course, I would not expect you to take my word just like that. So, here’s the explanation. It’s all about word-of-mouth marketing. What’s the first you thing you do before buying anything which you do not have much knowledge about? Get recommendation from your network of family and friends. ...

In this very competitive business world where cutting through the clutter is the name of the game, many entrepreneurs are trained to sell, sell and sell. They would rather talk about their products or services. No wonder active listening is often referred to as a lost art. ...

There are many ways to increase your Web traffic and improve conversion rate, to a point it is sometimes confusing for starting entrepreneurs. Good thing MarketingSherpa has released the results of its new SEO study which improved lead conversion by 58%. ...

For some people, traveling is not complete without a visit to a souvenir shop. Perhaps they want something to symbolize that wonderful experience or something they can bring home for their loved ones waiting. But do you know that there is a very valuable marketing lesson you can unravel at souvenir shops? ...

What’s the common advice you will hear if you want to win in politics, war or sports like basketball or martial arts? Aim for the heart. However, this notion comes in different flavors. But that’s the essence. In the words of Blaise Pascal, “The heart has its reasons which reason knows not of.” ...