Improve Local Marketing
Top 5 Local Marketing Mistakes [SB#016] – Although you don’t really notice it, local marketing is all around you. Every time you open a telephone directory, turn on the radio or even go to your kid’s football game, local marketing is there. If you are like most people, you really don’t notice it. This is because local marketing tends to be really, really bad. Those little guys have all these advantages over larger corporations, but they just don’t know how to take them. If you are one of these little guys, avoid making the following mistakes.
Marketing Your Local Business Online
‘Local’ is the new black—or at least the new green. Many modern people are eager to support their communities and help the environment by buying local. This can be a boon for small business owners, but only if you market your small business brand as a local option.
One of the big challenges in developing and marketing your small business brand is that the cheapest and most available marketing methods are online. This means that you must adopt a hybrid approach that combines your local brand with online marketing strategies. Here are a few tools to help you get started.
An Experimental Marketing Primer
Experimental marketing is one of those topics that many people talk about, but few can define. While it is one of the entrepreneurial buzzwords of the new decade, many business owners have no idea what it really means, much less how to apply the concept to their own enterprises. Here is a short primer on the topic, and a few ways that you can make this type of marketing part of your own business success formula.
Small Business Marketing Basics
We write a lot about marketing and branding, as it is the only way to ensure small business success. However, many people get so mired in the details that they forget the core strategies that lay the foundation for a great small business brand. We are getting ‘back to basics’ today with a look at the core elements of successful small business marketing.
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5 Ways to Get Free Online Publicity
Once you have a professionally designed small business website, brand and logo design, you probably want for your potential customers to take notice. Unfortunately, this is often easier said than done. Building online presence takes time, but small business owners need results as soon as possible. Here are five ways to promote your business without spending a dime.
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Can Your Customers Find You?
It’s a common scenario. You have a great idea for a small business, invest time and money in getting the right supply chain, open a website or a physical location, and then… nothing happens. You know that people are looking for products and services like yours, but they never seem to find you. Increasing your business’s findability can be a ‘make or break’ solution that changes your company’s destiny. Here are a few ways to ensure that your company can be found by the people who are seeking it.
Marketing Plans that Work
Every small business needs a marketing plan, but this is often easier said than done. It is difficult to decide on a single plan and even more difficult to put these plans into writing. Here are the different steps of writing a marketing plan.
Direct Marketing Is Awesome!
With the internet a ubiquitous part of life and countless nontraditional marketing methods available, many business owners focus on marketing through nontraditional means.
Say What You Mean, Mean What You Say
We have all heard the saying that is the title of today’s blog, but many small business owners don’t seem to take it to heart. It is important when communicating with your potential customers to use the right language—language that will make them love your company, and language that will make them buy your products or services. Here are a few key concepts that your words need to convey.
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Guerilla Marketing Trends for 2011
No longer associated with revolution, guerilla marketing is a legitimate part of the small business landscape. However, as with all forms of marketing, this effective method of getting your brand into the public eye is constantly changing. The following four trends are gathering momentum at this very moment and sure to become a huge part of the branding and marketing landscape in the coming year.
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