I was reading an article on BradingStrategyInsider.com on brand inspirations this morning which moves me a little bit. The author talks about how when in Japan he had observed a gesture of hospitality typical in Japan both in private and business domains. The host would place the sake cup in a saucer of some kind. He/she would then start pouring sake into the cup up to the brim and continue pouring till it overflows and start spilling into...

We went to the local mall this morning to buy a birthday gift for one my daughter’s friends. After selecting the gifts and paying for them, the sales girl behind the counter gave us a huge smile and said, “Would you like to take this opportunity to buy something from our 20% discount items?”. This made me think. Online businesses rarely try this kind of tactic. The smaller ones anyway. None of my websites sells anything...