Connecting with your Customers
Connecting with your customers is one of the most important parts of building your small business brand, but it can also be one of the most difficult. Few modern small business owners have a traditional storefront that allows them to have an actual conversation with the people who buy from them. Others may have a traditional business with a physical location, but find that it is still difficult to find time for that human touch. Here are a few tips for making the connection with your customers.
Retail customer service applied to online business
We went to the local mall this morning to buy a birthday gift for one my daughter’s friends.
After selecting the gifts and paying for them, the sales girl behind the counter gave us a huge smile and said, “Would you like to take this opportunity to buy something from our 20% discount items?”.
This made me think. Online businesses rarely try this kind of tactic. The smaller ones anyway. None of my websites sells anything to the customer after the primary sale is done.
Starting tomorrow I will try and update all my thank you pages to cross promote my services or products.