Improve Local Marketing
Top 5 Local Marketing Mistakes [SB#016] – Although you don’t really notice it, local marketing is all around you. Every time you open a telephone directory, turn on the radio or even go to your kid’s football game, local marketing is there. If you are like most people, you really don’t notice it. This is because local marketing tends to be really, really bad. Those little guys have all these advantages over larger corporations, but they just don’t know how to take them. If you are one of these little guys, avoid making the following mistakes.
Small Business Marketing Mistakes
Do NOT Commit These Marketing Mistakes! [SB#015] – Marketing is one of the most important parts of running a business. Most of the small businesses that fail, do so because of either a lack of marketing, or bad marketing. You need to get the word out about your business, and you can do so most effectively by avoiding the following five mistakes.
To read the full transcript of this video visit:http://www.logodesignworks.com/blog/small-business-marketing-mistakes-video
Do not have a social media failure
How to prevent Social Media Marketing Failure [SEO#14] – Social networking is one of the best ways to build an online business. After all, it is effective and mostly free—what is there not to love here? However, there are a few mistakes that can destroy your social media marketing. These are so common that it is a little sad. Okay, it is a LOT sad. And by avoiding these mistakes, you can give your online campaigns an automatic advantage. Here are a few things NOT to do.
Marketing Your Local Business Online
‘Local’ is the new black—or at least the new green. Many modern people are eager to support their communities and help the environment by buying local. This can be a boon for small business owners, but only if you market your small business brand as a local option.
One of the big challenges in developing and marketing your small business brand is that the cheapest and most available marketing methods are online. This means that you must adopt a hybrid approach that combines your local brand with online marketing strategies. Here are a few tools to help you get started.
Profiting From Business Blogs
Increase your profits with a business blog! [SB#013] – A lot has been written about blogs as business and sales tools, but they can be valuable SEO tools as well. Although many experts are pointing to social networking as the media of the future, most of us still follow our favorite blogs and check in with them on a regular basis. In addition to entertainment value, a blog can improve your search engine optimization as well as inviting new people to your website and gaining valuable organic links. Many people look for quick fixes in SEO when in fact an occasional blog article can do wonders for improving your Page Rank over the long term. Here are a few ways to make your blog do double duty for your website—fostering sales and increasing your Page Rank at the same time.
Alternative Funding for Entrepreneurs
Many entrepreneurial success stories begin this way: X had a dream, but his dream was turned down at the local bank. This is a situation that many entrepreneurs face. While it can be scary, it does not have to be a dead end. The reason so many success stories begin this way is that it is actually very difficult to get a bank loan to start or expand a small business. However, there are alternate forms of funding that can help you achieve your dreams. It’s just a matter of knowing how to approach them.
Connecting with your Customers
Connecting with your customers is one of the most important parts of building your small business brand, but it can also be one of the most difficult. Few modern small business owners have a traditional storefront that allows them to have an actual conversation with the people who buy from them. Others may have a traditional business with a physical location, but find that it is still difficult to find time for that human touch. Here are a few tips for making the connection with your customers.
Is Social Media Working for You?
Social networking is somewhat controversial in the ecommerce world. On one hand, it is a great way to bring in customers and promote your ecommerce website. On the other hand, it can be a huge time sink, one that does not really pay off for many businesses. This is a personal matter that depends on your audience and your general market, so you ultimately have to decide if social networking is worth your time. Here are a few things to look at when evaluating the situation.
(more…)
Legal Lessons For Small Businesses
Becoming an entrepreneur can be like tiptoeing through a field littered with landmines. Some of the most explosive and most destructive landmines that you can step on are legal ones. Legal mistakes can not only ruin your business, but ruin your life. Here are the most common legal mistakes that entrepreneurs make and ways of avoiding them.
Obama’s Plan – Creating New Jobs Now
“What do we want? Jobs! When do we want them? Now!”
Americans have spoken, and the message is that the high unemployment rate is becoming simply unacceptable. In order to create some of these much-needed jobs (and salvage his own political career), President Barack Obama is introducing a new measure that claims it will create middle class jobs quickly, putting workers back in the office, factory and construction site.