Strange Yet Inspiring Marketing Tales

Sometimes brutal honesty can become part of a brand and even become the most important part of a brand. If you are in an industry where customers are highly likely to experience inconvenience or dissatisfaction from your service or your product, this can be a bizarre yet successful marketing angle.

Consider airline companies. We all understand why we must wait for several hours in security, and most of us don’t really mind trading a little time for the security. However, most of us wait for an equal amount of time at the airline check in before we even reach the security checkpoint. Airlines are incapable of processing their customers in an efficient or timely manner. For this reason, most of them admonish customers to allow several hours to get from their taxi to their gate. We have accepted this as a fact of airline travel and are in fact pleased when we only need to spend an hour to get through the tedious process.
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Bottle Shock DVD Review

Vinters, hold on to your wine glasses. Bottle Shock, which is based on a true story, is an informative, entertaining and slightly long-winded film about the Judgment of Paris, a 1976 tasting competition between the finest French wines (long-thought to be the best in the world) and California’s Napa Valley crop.
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Turning Ideas Into Profits

Sometimes a personal need can be the impetus for a winning business idea. For Kelly Wagner, this was certainly the case. Wagner wanted a day planner that was suited to her own busy lifestyle, one that would allow her to balance her goals and her day to day life. When she realized that this product was not available, she decided to create it for herself and for women everywhere.
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Do you have a selling script?

Every entrepreneur should learn how to maximize every conversation or interaction with customers and prospects. It is quite easy to forget this objective particularly if we enjoy chatting with them. Don’t forget that the purpose of these relationship building efforts is to promote your business or your brand.
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My blog redesign at last!

Back in September 2008 I decided to redesign and update my blog. Lack of inspiration and time meant that it took me more than 5 months to do it!
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Turning Customer Complaints to Conversations

Complaint is one of the most dreaded words in the business world.
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