Category: Branding

Personal Branding Step 4 – Social Media Channels

On our personal branding journey, the next step is to identify and focus on 1,2 or more social media channels that align with your personal brand story and your message framework. In this video, I look at the most popular...

/ July 1, 2021
Personal Branding Step 3 - Messaging Framework

Personal Branding Step 3 – Messaging Framework

On our personal branding journey, the next step is to create a personal brand messaging framework. In this video, I give you the blueprint on the exact steps to create a personal brand message framework and how to broadcast it....

/ December 1, 2020
Personal Branding Step 2 - Story Building

Personal Branding Step 2 – Story Building

Every personal brand needs a story, just like a brand, just like a commercial brand, just like a business brand. Personal brands also need stories.

/ March 31, 2020
Personal Branding Step 1 - Vision, Mission & Core Values

Personal Branding Step 1 – Vision, Mission & Core Values

We start from the very beginning - right before personal branding, before deciding on social media channels or the marketing side of things. We talk about personal brand vision, mission, and core values.

/ March 27, 2020
What is Pull Marketing?

What is Pull Marketing?

One of the fundamental brand hacks is called pull marketing - attracting your target audience into your brand world and building your brand the pull hack. Read more about it.

/ July 5, 2019
Why does traditional brand building need to change?

Why does traditional brand building need to change?

So what's happening with traditional branding? Why doesn't it work anymore? Why is it broken and how brand hacking can actually address that.

/ July 4, 2019
What is wrong with brand building these days?

What is wrong with brand building these days?

Episode two of the Hacker Academy podcast. I was talking about how I’m launching a 30-day brand hacking challenge in a few weeks from now, and what it would mean. Today I wanted to go explore that a little bit...

/ July 3, 2019
Launching Brand Hacker Academy Podcast

Launching Brand Hacker Academy Podcast

I'm starting this podcast, called The Brand Hacking Academy, where I'm going to be talking about how to have a brand. How to take your brand to the next level. How to dissect a brand to make sure that you're...

/ July 2, 2019

Branding A Corporate Farming Operation

I enjoy working with companies that have been around for many years and helping them rebrand. Rebranding a business that has been around successfully for more than 50 years can be extremely challenging. When Lohrenz Farms approached me to help...

/ September 3, 2013
Pandering To Design Clients

Pandering To Design Clients

Pandering is defined as to “Gratify or indulge (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.)“. As a design professional, pandering to clients is actually a disservice to them. Sometimes you may...

/ July 25, 2013