Category: Branding
Personal Branding Step 4 – Social Media Channels
On our personal branding journey, the next step is to identify and focus on 1,2 or more social media channels that align with your personal brand story and your message framework. In this video, I look at the most popular...
Personal Branding Step 3 – Messaging Framework
On our personal branding journey, the next step is to create a personal brand messaging framework. In this video, I give you the blueprint on the exact steps to create a personal brand message framework and how to broadcast it....
Personal Branding Step 2 – Story Building
Every personal brand needs a story, just like a brand, just like a commercial brand, just like a business brand. Personal brands also need stories.
Personal Branding Step 1 – Vision, Mission & Core Values
We start from the very beginning - right before personal branding, before deciding on social media channels or the marketing side of things. We talk about personal brand vision, mission, and core values.
What is Pull Marketing?
One of the fundamental brand hacks is called pull marketing - attracting your target audience into your brand world and building your brand the pull hack. Read more about it.
Why does traditional brand building need to change?
So what's happening with traditional branding? Why doesn't it work anymore? Why is it broken and how brand hacking can actually address that.
What is wrong with brand building these days?
Episode two of the Hacker Academy podcast. I was talking about how I’m launching a 30-day brand hacking challenge in a few weeks from now, and what it would mean. Today I wanted to go explore that a little bit...
Launching Brand Hacker Academy Podcast
I'm starting this podcast, called The Brand Hacking Academy, where I'm going to be talking about how to have a brand. How to take your brand to the next level. How to dissect a brand to make sure that you're...
Branding A Corporate Farming Operation
I enjoy working with companies that have been around for many years and helping them rebrand. Rebranding a business that has been around successfully for more than 50 years can be extremely challenging. When Lohrenz Farms approached me to help...
Pandering To Design Clients
Pandering is defined as to “Gratify or indulge (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.)“. As a design professional, pandering to clients is actually a disservice to them. Sometimes you may...