Are you in the tribe?

Seth Godin, one of my favorite authors and marketing experts, is launching a new book called “Tribes” in October of this year. He has also posted a kind of membership sign up on his blog related to this book.

The membership is to an exclusive website or tribe of like minded marketers where they can share thoughts, ideas and even coloborate on projects. Using one of the principles from his up coming book, Seth has invited people to pre-order his book and then email him with the reciept. He would then add you to his tribe.

A fantastic way to drum up interest in his book. He says that this is not a ploy intended to sell more books but rather to set a hurdle to any one interested in joining the tribe. His tribe is not open for all and he says that when there is exclusivity and some sort of a hurdle, the right people will join.

As always, I like the way Seth thinks. Can’t wait to read his new book and get into his tribe.