Some entrepreneurs say that success is relative. Some small businesses are after market share while others focus more on profitability. Regardless of what your business objectives are, here are 3 helpful tips for succeeding in your endeavors.

Be Water My Friend

You should try to be flexible with your strategies and general direction of your business. If what you’re currently doing doesn’t seem to work, try another way. Learn how to react to new opportunities and adapt to future trends. In the words of the late martial artist, Bruce Lee:

Don’t get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water. Now you put water in a cup, it becomes the cup; You put water into a bottle it becomes the bottle; You put it into a teapot it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.

Love Thy Employees

Don’t be like one of those rotten leaders who treat employees as slaves. There are different ways to instill a sense of ownership to all your employees such as having an employee recognition program or sharing a stake in your company through Employee Stock Ownership Plan (ESOP). However, make sure you pay attention to your hiring policies to get those passionate and highly qualified employees.

Choose Your Customers Wisely

Don’t be a one-size-fits-all business to satisfy all people. Instead, take time to find your niche and learn more about your target customers. It’s all about your customers, so offer something they want and not what you want.