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Undeniably, this coming US presidential elections will be one of the most memorable events in modern history. No, this is not one of the many blog posts about political beliefs and self-serving agendas. Rather this is about taking lessons from the world of politics and applying them to running a successful small business.

Whether you are for Obama, H. Clinton, MacCain or Huckabee, it doesn’t really matter. What matters is you take off your favoritism and learn from their best practices. Here are some give away lessons:

1. Say it right the first time. Politicians like Obama and Clinton are infamous for their superb communication skills and ability to move people with words. In business, using the right communication mix from call-to-action words, headlines to niche keywords (for online businesses) helps close the deal. No wonder copy writing tips are in demand these days. Seldom will you hear politicians say the words “I” or “Me”. It’s all about “us”, “you” or “we”.

You can check out Obama’s Yes We Can video on YouTube and analyze how the speech was crafted. The rhetoric is very similar with the “I Have a Dream” speech by the late Martin Luther King Jr.

2. Embrace technology. Politicians have learned to exploit Web 2.0 sites like YouTube, Facebook, Flickr and MySpace for all are powerful channels to network, share opinions and reach out the tech-savvy people and communities. In small business, your online presence is critical to survival and networking is the lifeblood of success.

3. Put others in a bad light. If you’re confident that your product or service is far more superior compared to competition, it’s never enough that you brag about it. You should learn to hype the flaws of your competitors. Most politicians will not only say “I’m great” but will also tout the weaknesses of their enemies. The key here is to do it in a very subtle way. Otherwise, it will be viewed as manipulative and wicked.