The Internet has changed the way we play marketing. It has turned one-way talks to dynamic conversations. Before, businesses bombard customers with messages from printed, radio and TV ads. But with the explosion of company blogs and social networking sites, customers can easily talk back if they don’t like what you’re doing. ...

Every entrepreneur should learn how to maximize every conversation or interaction with customers and prospects. It is quite easy to forget this objective particularly if we enjoy chatting with them. Don’t forget that the purpose of these relationship building efforts is to promote your business or your brand. (more…)

After the most recent updates on my Windows Vista Business, I started noticing an issue with the way the mouse pointer aligns with elements on the screen. For example to close a window I would have to hover the mouse pointer in an area a little outside the “X” icon or to double click on an entry in a list, I would have hover the pointer on an entry on top of the one I actually wanted. I searched for a solution for this and...

Being different is quite frightening. You don’t know if other people will like you or hate you. No wonder, many prefer to be average Joe or Jane. The same is true for branding. Though every business owner’s dream is to stand out from the crowd, many are still afraid to be truly unique. Instead, they fall to the fatal follow-the-leader strategy. Courage is the backbone of branding. Having the guts to think and do things differently is a...

Back in September 2008 I decided to redesign and update my blog. Lack of inspiration and time meant that it took me more than 5 months to do it! (more…)