Misguided Marketing Messages

Misguided Marketing Messages

Dec 28th, 2015 Marketing & Advertising Mash Bonigala 1 min read

Misguided Marketing Messages: I was at Wren’s Kitchens the other day trying to order a kitchen for our house (I will be doing a post and a video on my experience with Wren at a later date) and saw a banner comparing themselves with Magnet Kitchens. I laughed out loud when I saw Wren being represented by a whisk and Magnet Kitchens being represented by…


Learning to Be Silent

Mar 18th, 2015 Zen Mind Mash Bonigala 2 min read

The pupils of the Tendai school used to study meditation before Zen entered Japan. Four of them who were intimate friends promised one another to observe seven days of silence. On the first day all were silent. Their meditation had begun auspiciously, but when night came and the oil lamps were growing dim one of the pupils could not help exclaiming to a servant: “Fix…


Show me your temper?

Mar 11th, 2015 Zen Mind Mash Bonigala 4 min read

A Zen student came to Bankei and complained: “Master, I have an ungovernable temper. How can I cure it?” “You have something very strange,” replied Bankei. “Let me see what you have.” “Just now I cannot show it to you,” replied the other. “When can you show it to me?” asked Bankei. “It arises unexpectedly,” replied the student. “Then,” concluded Bankei, “it must not be…


Your paradise and your hell!

Mar 10th, 2015 Zen Mind Mash Bonigala 1 min read

A soldier named Nobushige came to Hakuin, and asked: “Is there really a paradise and a hell?” “Who are you?” inquired Hakuin. “I am a samurai,” the warrior replied. “You, a soldier!” exclaimed Hakuin. “What kind of ruler would have you as his guard? Your face looks like that of a beggar.” Nobushige became so angry that he began to draw his sword, but Hakuin…


What are you carrying?

Mar 7th, 2015 Zen Mind Mash Bonigala 2 min read

Once two Zen monks were walking together along a muddy road. A heavy rain was still falling. Coming around a bend they met an attractive young girl in a silk kimono and sash, unable to cross the intersection because of a big puddle of mud in her way. The girl asked if one of them could lift her across. The younger one said “Certainly not,…

Mirror Of Zen – A Modern Zen Monk

Mar 6th, 2015 Zen Mind Mash Bonigala 1 min read

You can practice Zen and can even become a monk in this modern world with out giving up being modern. As the Buddha said, the middle path is the right one. To practice Zen, you do not need to give up your modern life or cease to carry on your duties and responsibilities in this world. This is demonstrated so well by Hyon Gak Sunim,…


The Mind Is A Galloping Horse

Mar 2nd, 2015 Zen Mind Mash Bonigala 2 min read

There is a story in zen circles about a man and a horse. The horse is galloping quickly, and it appears that the man on the horse is going somewhere important. Another man, standing alongside the road, shouts, “Where are you going?” and the first man replies, “I don’t know! Ask the horse!”

Grand Jersey Facade

Grand Jersey: A Tribute to a Grand Hotel!

Feb 20th, 2015 Hotel Reviews, Travel Mash Bonigala 11 min read

Though the News item about Hand Picked Hotels, the mega hotelier, buying the Grand Jersey in Jersey Island on the Channel Islands had been in the media for quite some months, I wasn’t bothered much. It wasn’t my business; after all, business establishments are bought and sold for different reasons. However, when I read the statement by Mrs Julia Hands of Hand Picked Hotels, in…


Abyssinia Restaurant: Recipes That Have Survived For Centuries!

Jan 21st, 2015 Travel Mash Bonigala 13 min read

Abyssinia: The Gift of the Blue Nile in the Horn of Africa. Abyssinia is the old name of the present day Ethiopia. There is a mention of this place, I was told, in the Old Testament, and they say King Solomon and Queen Sheeba’s romantic episode happened in this very place. The story goes on to say that when the Europeans and Arabs came to…


Rosetta: Subtle Flavor with Strong Fragrance!

Jan 12th, 2015 Success Stories Mash Bonigala 10 min read

While we were having dinner at home the other night, our causal dinner time conversation moved on to the articles (reviews) I often write about Branding, Logo and Marketing strategies in businesses, including fashion designing, hospitality, IT, service and other sectors. I was just talking about the effort, energy and luck that were needed for a businessman to be successful, cutting me short, my elder…